In this issue:
Post-Event Evaluation
Is Your Most Effective Lead Generating Opportunity Going To Waste?
Book
Review
Turn Your Marketing On It’s Warm and
Fuzzy Head
What's Hot?
Give your event a radiant glow with light boxes
MSF Events in the press
A black tie event described as the ‘Oscars of the
business world’...
Vol. 1 Iss.
2
Dear #name#,
Welcome
to the May edition of event // wise,
filled with event management tips and trends to help make your next
conference or event a huge success.
Our feature article explores one of the most cost-effective (and overlooked)
opportunities for event managers to build business – post event evaluation.
Our book review looks at the latest marketing buzz, while ‘What's Hot?’
could shed some mood enhancing light on your next event.
Plus an article about the Entrepreneur of the Year National Awards by
EventConnect.
Last but not
least, don't miss your chance to go into the draw to win a mixed dozen of
specialty wines.
Simply complete the MSF Events Online Survey. It should take
you no more than five minutes to complete. The winner will be drawn
June 29th 2007.
Click here to enter and good
luck!
Happy reading,
From the MSF Events team.
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Post-Event Evaluation
Is Your Most Effective Lead Generating Opportunity
Going To Waste?
After weeks of
planning, running around, making sure glasses are filled, hand shaking and
laughing at bad jokes, the night is finally over. Phew! Those smiles on the
faces of departing guests suggest it was a job well done. However, if that’s
where the event ends, you could be watching business literally walk out the
door.
Objective feedback and communication is an invaluable asset. The decision
whether or not to invest in post-event evaluation can be the make or break of
an event. Highly successful event managers are the ones who realise that the
experience doesn’t end just because the lights have gone down.
Post-event evaluation provides four important opportunities:
1. Analyse the success of your event
2. Evaluate and calculate your ROI
3. Improve planning and staging of subsequent events
4. Generate business leads
Here are some highly effective post-event initiatives you may wish to
consider:
• Program Evaluation Form
• Final evaluation meeting with all interested parties including all
co-sponsors.
• Review of feedback surveys distributed at the event.
• Follow up and resolve audience member complaints, seek their input.
• Review event budget, and compare to actual expenses.
• Send thank you letters to:
- Co-Sponsors
- Entertainers
- Special Guests
- Offices/Staff who helped coordinate your event
• Checking with the facility manager to ensure nothing was damaged/stolen.
• Follow up to ensure suppliers received payment/reimbursement for their
services.
These are just a few ideas that will enable you to get the most out of all
that hard work and create foundations for future successful events.
Is your organisation using the most effective post-event evaluation to
measure the success of your events?
Contact us to find out more.
Book Review
Turn Your Marketing On It’s Warm and Fuzzy Head
Experiential Marketing: How to Get Customers to Sense, Feel, Think, Act,
Relate to Your Company and Brands. Author: Bernd H. Schmitt
"[Experiential marketing] a key trend in marketing today..."
Want to make a
real impact with your clients? Sense, feel, think, act, and relate is the
way to go, according to Bernd Schmitt. In his new book, the professor,
globalist, researcher, speaker and author challenges marketers to move
beyond "features & benefits" and offer these 5 principles of emotion (SEM’s)
as the way to build a unique and valuable relationship with customers.
In his very energetic and well-researched approach, the author gives
examples of how the most admired brand relationships have a strong emotional
tie that creates lasting loyalty between consumers and the brand. This gives
marketers the luxury to achieve desired results without depending solely on
their product attributes (features and benefits).
Schmitt argues that world class marketing has moved up a level and in
today's fast paced, global economy, and companies need to create a richer
and more diverse customer experience. He details his approach to brand
marketing using the five different experiences (SEM’s) through experience
producers (ExPros) – everything from advertising, PR and signage, to
packaging, office design and sales
representatives.
Who should read this book? With so many of our conventional wisdom about
business up for grabs, marketers of all experience levels should at least
entertain Professor Schmitt's new approach to brand marketing. Who knows,
perhaps sensing, feeling, thinking, acting and relating with potential
clients is just the warm and fuzzy experience they’ve been pining for!
Experiential Marketing: How to Get Customers to Sense, Feel, Think, Act,
Relate to Your Company and Brands is available from Amazon.com.
What's Hot?
Give your event a radiant glow with light boxes.
What has four
corners, astonishing versatility and adds an intimate glow to any occasion?
Light Boxes! Typically constructed of lightweight Perspex, light boxes are
easily arranged as a staging feature, funky bar alternative or room divide,
creating an illuminated feature that guests will find eye catching.
With the latest internal lighting technology, these sleek light boxes can
also bring high resolution images and graphics to life. They are ideal
for display purposes and to provide a dynamic branding opportunity at your
next event.
Ernst & Young see the light
The team at MSF Events will be using light boxes at Ernst & Young's upcoming
Partner and Principal Dinner for 350 guests at the Four Seasons Hotel,
Sydney.
Set in a tiered formation, across the white semi circular stage, will be
three colour tinted opalescent Perspex light boxes standing over three
metres in height. They will form the centrepiece of a room styled with
contemporary glamour and subtle elegance.
Light Boxes
Light Box Panels
MSF Events in
the press
"A black tie event described as the ‘Oscars of the business world’
that reflected innovative design, technology and style, that was clever,
entertaining with five-star cuisine and service.”
Click here
to read the EventConnect article.
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